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Strategic profit planning.

We provide world-class data, and turn strategy into profit driven budgets that make sense to everyone.

”With +10 years of hands-on experience building and supporting entrepreneurial initiatives, I strive to be the preferred advisor for Working Founders and CFOs.”

What do clients say?

”Gathena helped us understand our business much better, allowing us to make strategic decisions based on data and workshops. When everyone understands data and priorities, running in the same direction is easier.”

“Gathena is making our budgeting process more strategic and simple. We have become more agile when things don’t go as planned, allowing us to make decisions faster with data.”

Curious if we are a match?

Need help understanding accounting jargon?

Don't worry; we will help you understand the essential aspects of accounting in a way that makes sense to you.

Your budget is NOT your control panel?

We transform your vision and strategy into a budget that effectively guides you and will impress your stakeholders.

Stressed about cash flow and costs?

We break down your costs and turn your budget into cash flow predictions.

Does accounting seem expensive?

We analyze and optimize your setup and assist you with implementing better processes.

Do you need to get more out of marketing?

We help you understand the marketing data so you don't have to rely solely on what your marketing agency tells you.

Need data to support your decisions?

We crunch the data, construct predictive models, and teach you how to interpret the output.

Are you looking to attract investors?

We help you analyze your funding needs, construct a valuation model, and create an appealing case for investors.

Investor negotiations are new to you?

We help you prepare for financial due diligence and offer assistance in negotiating ownership agreements.

"We succeed when our clients can easily make informed, data-backed decisions regardless of their level of financial understanding."

An ideal client is…?

Our ideal clients seek more than financial planning. They want to take the next step toward becoming truly data-driven in their discussions and decisions without being overwhelmed by the complexity of financial jargon and data management.

They want to align all departments with profitability goals, leading to more coherent and practical strategies that improve coordination and planning.

As marketing and sales performance are often critical to scaling, our clients seek to conduct deep profitability analyses to allocate resources better.

Last, Working Founders also choose us when they need an experienced mentor and advisor to help them navigate ownership agreements, funding, pitching, financial due diligence, stakeholder management, and investor negotiation.

"When financial planning aligns with your strategy, your budget becomes a control panel that assists you in making informed decisions and guides you towards your goals."