Home - GATHENA

Fractional CFO Assistance for Entrepreneurs, CEOs, and CFOs.

— Access expertise without committing salaries, benefits, and bonuses for a full-time expert.

We are experts in scaling consumer goods across retail and e-commerce while maintaining a healthy cash flow for international growth.

”Gathena helped us understand our business much better, allowing us to make strategic decisions based on data and workshops. When everyone understands data and priorities, running in the same direction is easier.”

“Gathena is making our budgeting process more strategic and simple. We have become more agile when things don’t go as planned, allowing us to make decisions faster with data.”

What you get with Gathena

Flexible Expertise

Access top-tier financial and business intelligence expertise without the cost of a full-time hire.

Informed Decision-Making

Leverage data-driven insights for smarter, faster decisions.

Cost-Effective

Affordable expertise at a fraction of the cost of a traditional in-house CFO, regardless of the size of your business.

Scaleable Support

Tailored solutions that grow with your business needs.

Strategic Insights

Align financial strategies with your long-term business goals.

Objective Perspective

Benefit from unbiased advice and a fresh perspective on challenges and opportunities.

Ongoing Strategy Support

Continous support making informed, strategic decisions as opportunities and challenges arise.

Fixed Fees

We provide 90% of our clients with a fixed monthly rate, ensuring transparency and predictability. Starting at DKK 10.000 per month.

I’ve built, scaled, and advised a wide range of companies, and I know what it takes to grow financial operations successfully. I combine advisory with hands-on execution services, freeing you to focus on building your business while I help you measure progress and drive sustainable growth.

Problems we solve

Need help understanding Accounting jargon?

Don't worry; we will help you understand the essential aspects of accounting in a way that makes sense to you.

Your budget is NOT your control panel?

We transform your vision and strategy into a budget that effectively guides you and your team, while impressing your stakeholders.

Stressed about cash flow and costs?

We break down your costs and turn your budget into cash flow predictions.

Does accounting seem expensive?

We analyze and optimize your setup and assist you with implementing better processes.

Need data to support your decisions?

We crunch the data, construct predictive models, and teach you how to interpret the output.

Do you need to get more out of marketing?

We help you understand marketing data so you don't have to rely solely on what your marketing agency tells you.

Are you looking to attract investors?

We help you analyze your funding needs, construct a valuation model, and create an appealing case for investors.

Investor negotiations are new to you?

We help you prepare for financial due diligence and offer assistance in navigating ownership agreements.

When is Gathena the right choice?

You seek more than financial planning. You want to be data-driven in your discussions and decisions without being overwhelmed by the complexity of financial jargon and data management.

You want to align all departments with profitability goals, leading to more coherent and practical strategies that improve coordination and planning.

Your marketing and sales performance is critical to scaling, and you seek to conduct deep profitability analyses to allocate resources better.

You seek an experienced advisor to help you navigate stakeholder management, strategic and tactical decisions, financial due diligence, ownership agreements, funding, and negotiations with suppliers and investors.

"We succeed when our clients can easily make informed, data-backed decisions regardless of their level of financial understanding."